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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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by Ric Shreves : Social Media Optimization For Dummies

ISBN : #1119016096 | Date : 2015-04-20

Description :

PDF-879f0 | Optimize, optimize, optimize to get the most out of your company’s social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you’re eating for lunch with the world. As the social media sphere continues to grow and be redefined, it’s more important than ever to arm yourself with the latest information on how you can use it to drive tr… Social Media Optimization For Dummies


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: Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Lecture Notes in Information Systems and Organisation)

ISBN : #3319289063 | Date : 2016-02-10

Description :

PDF-84b15 | This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society. It adopts an inter-disciplinary approach, allowing for the integration of contributions from various disciplines such as information systems, organizational studies, marketing, accountin… Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Lecture Notes in Information Systems and Organisation)


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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

Description :

PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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ISP Survival Guide Strategies Competitive PDF E56f9e6b7

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ISP Survival Guide: Strategies for Running a Competitive ISP PDF




by Geoff Huston : ISP Survival Guide: Strategies for Running a Competitive ISP

ISBN : #0471314994 | Date : 1998-10-30

Description :

PDF-ca9d3 | Introducing the ISP bible for the networking and telecomm industry. To put it mildly, cyberspace business is booming. There are presently more than 6,000 Internet Service Providers worldwide, and about 600 new providers are springing up each quarter. However, the ISP business is still very young and without precedent-no how-to manual or foolproof start-up recipe exists for those who want a piece … ISP Survival Guide: Strategies for Running a Competitive ISP


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ISP Survival Guide: Strategies for Running a Competitive ISP by by Geoff Huston

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Electronic Commerce and Web Technologies: First International Conference, EC-Web 2000 London, UK, September 4-6, 2000 Proceedings (Lecture Notes in Computer Science) PDF




: Electronic Commerce and Web Technologies: First International Conference, EC-Web 2000 London, UK, September 4-6, 2000 Proceedings (Lecture Notes in Computer Science)

ISBN : #3540679812 | Date : 2000-10-02

Description :

PDF-936cb | This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. The conference is the first of a series of planned conferences on these topics with the goal to bring together researchers from academia, practitioners and commercial developers from industry, and users to assess curre… Electronic Commerce and Web Technologies: First International Conference, EC-Web 2000 London, UK, September 4-6, 2000 Proceedings (Lecture Notes in Computer Science)


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Business Business Marketing Communications Considerations PDF 177285771

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by Ioannis Rizomyliotis : Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN : #331958782X | Date : 2017-06-28

Description :

PDF-ae5d5 | This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a… Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times by by Ioannis Rizomyliotis

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by Alycia de Mesa : Brand Avatar: Translating Virtual World Branding into Real World Success

ISBN : #0230201792 | Date : 2009-02-27

Description :

PDF-b8471 | Virtual worlds such as Second Life, have millions of users worldwide. Virtual world “residents” wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies…. Brand Avatar: Translating Virtual World Branding into Real World Success


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[Pub.57Vdo] Brand Avatar: Translating Virtual World Branding into Real World Success PDF | by Alycia de Mesa


Brand Avatar: Translating Virtual World Branding into Real World Success by by Alycia de Mesa

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by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

Description :

PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers by by M. Ingwer

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by Carola Verschoor : Change Ahead: How Research and Design are Transforming Business Strategy

ISBN : #9063693982 | Date : 2015-12-22

Description :

PDF-d044a | Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development…. Change Ahead: How Research and Design are Transforming Business Strategy


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Change Ahead: How Research and Design are Transforming Business Strategy by by Carola Verschoor

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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) PDF




by Christian Aichele : E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)

ISBN : #3658136863 | Date : 2016-07-05

Description :

PDF-0ce77 | Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business für Unternehmen und … E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)


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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) by by Christian Aichele

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by John Cass : Strategies and Tools for Corporate Blogging

ISBN : #075068416X | Date : 2007-04-18

Description :

PDF-6a8a4 | If advertising and public relations were the best ways to connect with a company’s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the … Strategies and Tools for Corporate Blogging


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Strategies and Tools for Corporate Blogging by by John Cass

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Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business PDF




by Robert W. Bly : Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

ISBN : #078521576X | Date : 2007-01-16

Description :

PDF-b8e0b | Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surroundin… Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business


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[Pub.52DXs] Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business PDF | by Robert W. Bly


Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business by by Robert W. Bly

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Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF




by Isabelle Thilo : Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)

ISBN : #3658164476 | Date : 2016-11-08

Description :

PDF-6efd1 | Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der internen Anspruchsgruppen, z. B. aus Hotellerie und Gastronomie, mit der Marke und der Umsetzung in marke… Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)


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[Pub.83IcM] Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF | by Isabelle Thilo


Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) by by Isabelle Thilo

This Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) having great arrangement in word and layout, so you will not really feel uninterested in reading.

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